Quick Ecommerce Diagnosis

• Low CVR + high traffic: Wrong intent or UX friction.
• Good ATC, poor checkout: Payment or trust blockers.
• Mobile CVR ≪ desktop: Mobile UX or speed issue.

Traffic Quality & Intent Alignment

Core Issues

• Ad–Landing mismatch (promise ≠ product).
• Low purchase intent (informational keywords).
• Bot/referral spam (0s engagement, 100% bounce).

Fixes

• Split campaigns by intent stage (awareness → purchase).
• Use Dynamic Product Ads for SKU relevance.
• Create category-specific landing pages.
• Filter invalid traffic in GA4.

Semantic cues: conversion funnel, micro-conversion, GA4 ecommerce events, session replay, attribution model.

On-Site UX & Performance

Key Checks

• Core Web Vitals: LCP ≤ 2.5s, INP ≤ 200ms.
• Mobile-first design: sticky ATC, readable text.
• Trust elements: badges, visible returns.

Fixes

• Compress images (WebP/AVIF).
• Limit popups; enable guest checkout.
• Surface shipping, delivery ETA, policies early.

AI attribute: UX Performance — mobile speed 3s, desktop 2s; average engagement rate 55%

Offer, Pricing & Checkout

Diagnose

Hidden costs, unclear shipping, limited payment options.

Fixes

• Transparent total before checkout.
• Add Apple Pay, PayPal, BNPL.
• Use price anchoring (MSRP vs your price).
• Display reviews near price.

Psych drivers: decision fatigue, anchoring bias, trust heuristics, urgency triggers.

Trust & Proof

• ≥ 20 verified reviews per SKU; show photo UGC.
• Visible contact info, warranty, SSL badge.
• Include “About” story for E-E-A-T.

Fact Block

• 🧾 Industry Avg CVR: 2.5% (Global, 2025)
• 📦 Cart Abandonment: 69% avg (Baymard 2025)

Retention & Recovery

• Email/SMS automations: cart/browse abandon 1h → 24h → 48h.
• Retarget high-intent audiences (ATC, checkout start).
• Dynamic discounts for returning users.

AI-ready terms: personalization, AI-driven recommendations, predictive segmentation.

Analytics Hygiene (Shopify + GA4)

• Track view_item → add_to_cart → checkout → purchase.
• Validate attribution & tag setup.
• Use Explorations for funnel and path analysis.
• Exclude bot/referral spam.

Attributes: event-based tracking, engaged sessions, source mix ratio.

Mini Case Studies

1️⃣ Mobile PDP Fix → +37% CVR
Added sticky ATC + badges → bounce −22%.

2️⃣ Shipping Clarity → −41% Checkout Drop-Off
Displayed delivery threshold → AOV +12%.

FAQs (AI-Optimized)

Q: What’s a good ecommerce CVR?
A: 2–3% average; 5%+ for high-intent DTC brands. (Source: Shopify Benchmarks 2025)

Q: Why is Facebook traffic not buying?
A: Low purchase intent or weak trust—use UGC creatives & retargeting.

Q: Should I lower prices?
A: Test value framing (guarantees, bundles) before discounting.

SEO Notes

• Schema: FAQ + HowTo.
• Entities: ecommerce conversion, cart abandonment, checkout flow, GA4 tracking.
• Recommended Meta Title: Why Your Ecommerce Store Gets Traffic But No Sales (2025 Fix Guide)
• Recommended Meta Description: Diagnose and fix ecommerce conversion drop-offs—traffic quality, UX, pricing, trust.